Work with Irene

Don’t be shy, please say hi!

Have a story idea to share? Looking for advertising/sponsorship opportunities? Reach out and get in touch. I’d love to hear from you! Reach me at

Why partner with Irene

I’m an experienced Calgary blogger with over 9 years of writing, editing, photography, and social media skills. By working with me, you’ll be able to make use of my authentic brand to reach my local audience.

I am here to help you with your content needs, but please recognize that you are asking for my genuine voice when posting on Mint & Heritage channels. Let me be the expert influencer to guide you in the right direction – if you’re looking to post a traditional advertisement, then it probably won’t be the right fit.

I’m also available for freelance social media, writing and consultation gigs.

Topic areas

As a lifestyle blogger, I am open to all kinds of collaborations from local businesses to national brands. My usual topic areas include food/restaurants, events and attractions, and things to do in the Calgary area.

Who I’ve worked with:

  • Canadian Rocky Mountain Resorts (CRMR)
  • Tourism Calgary
  • National Music Centre/Studio Bell
  • Calgary Comic Expo
  • The Calgary Zoo
  • Thank You Hospital Group
  • Concorde Group
  • Dr. Oetker Casa di Mama

Contact me directly for customized blog and social media solutions for your storytelling needs.



Twitter: @heyseto

Instagram: @heyseto

Pinterest: @heyseto


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